Handling The Media

Handling The Media looks at how a selection of schools utilise the media in different situations and for varying purposes, such as recruiting new staff over the radio, employing a press officer for a school's promotion and dealing with tragedies.

There are 3 videos in this series.

15 mins Promoting Your School
A primary school with its own press officer? A secondary which encourages the press to talk to its pupils? In this programme, we explore the pros and cons faced by schools that maintain a proactive relationship with the media.
No Subtitles
15 mins Bad News
How should a school handle bad news? The London Academy in Edgware faced a crisis when a pupil was killed outside its gates. Principal Phil Hearne talks about the lessons from his experience of the media.
No Subtitles
15 mins Recruitment
This programme focuses on two schools that have used the media to target their local community and successfully recruit staff.
No Subtitles

Related series

Ease the Load
Real-life examples of how to manage your workload efficiently and productively,
Stars Out of School
This series showcases the talents of teachers who do remarkable things outside o
Lessons from Beyond the Classroom
What can teachers learn from other professions? The Navy, the police and a perfo
The Big Challenge
The Big Challenge follows enthusiastic teachers as they try their hand at some d
Advice Shop
Advice Shop offers help and advice to teachers on managing their financial and w