Marketing: Research and Segmentation

Why do businesses use market research and segmentation? Here, the pros and cons are explained, along with clear descriptions of key marketing terminologies in as series for use in KS3/4 lessons.

There are 5 videos in this series.

5 mins Market Research
An introduction to market research, looking at why it is used and the different forms the research can take, aimed at KS3/4 business studies students.
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5 mins Field Research
This short video looks at field market research and examines the pros and cons of this method of gathering information.
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5 mins Desk Research
This short video looks at the positives and negatives of carrying out desk marketing research.
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5 mins Market Segmentation
This short video aimed at KS3/4 business studies students, examines what is meant by the term market segmentation.
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5 mins Alternative Methods of Segmentation
This short video aimed at KS3/4 business studies students, looks at alternative ways of dividing the market into subgroups.
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