What is Marketing?

Marketing, its role in business, and how it is connected with finance, HR, branding, research and market analysis is explained in an easy to understand way for KS3/4 business studies students.

There are 5 videos in this series.

5 mins Defining Marketing
This short video looks at the role and function of marketing and how it can help customers choose one brand over another, suitable for KS3/4 business studies students.
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5 mins Meeting Customers' Needs
An introduction to the concept of market orientation and how companies develop products and services to meet consumer needs, suitable for KS3/4 business studies students.
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5 mins Analysing the Market
A look at how analysing the market, also known as market research, can help identify potential customers, suitable for KS3/4 business studies students.
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5 mins Researching the Market
The two main ways of carrying out market research are looked at in this short video, suitable for KS3/4 business studies students.
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5 mins Marketing Strategies
This short video aimed at KS3/4 business students, demonstrates the necessity and implementation of a marketing strategy.
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